Ads to Admit That if Showtime Is 8, Movie Time Will Be 8:10

"Coming soon to a movie ad near you - if not to a space-squeezed marquee - the time that the movie starts. The time that the movie really starts, not the time that the trailers and the commercials start. Or words to that effect. Loews Cineplex Entertainment says that next month it will begin publicizing true starting times, sort of. John McCauley, the company's senior vice president for marketing, said the times in the company's newspaper and Web listings would still be the times when the trailers and commercials start. But the ads will also carry a note advising that, as Mr. McCauley put it yesterday, "the feature presentation starts 10 to 15 minutes after the posted show time." Loews said it had heard from moviegoers annoyed by commercials that run before the trailers for soon-to-be-released films. Loews has heard from people who resent feeling that they are a captive audience for commercials that seem longer than ever."

'Daily Show' Personality Gets His Own Platform

The New York Times: "Stephen Colbert, who plays a phony correspondent on the fake-news program 'The Daily Show,' is getting a real promotion.Comedy Central said yesterday that it was giving Mr. Colbert his own show: a half-hour that is expected to follow 'The Daily Show' on weeknights and will lampoon those cable-news shows that are dominated by the personality and sensibility of a single host. Think, he said, of Bill O'Reilly and Chris Matthews and Sean Hannity.AdvertisementWhere 'The Daily Show' and its host, Jon Stewart, generally spoof the headlines of the day (and the anchors and reporters who deliver them), Mr. Colbert's program will send up those hosts who have become household names doing interviews and offering analyses each night on the 24-hour cable news channels. The program, which is expected to begin appearing on Comedy Central as soon as early fall, is being produced by Mr. Stewart's production company, Busboy Productions. It will be called 'The Colbert Report' - though, if Mr. Colbert has his way, the announcer will pronounce it with a faux-French accent: The co-BEAR ra-PORE."